buzz group

Gen Mgt
a small discussion group formed for a specific task such as generating ideas, solving problems, or reaching a common viewpoint on a topic within a specific period of time. The use of buzz groups was first associated with J. D. Phillips and is sometimes known as the Phillips 66 technique. Large groups may be divided into buzz groups after an initial presentation in order to cover different aspects of a topic or maximize participation. Each group appoints a spokesperson to report the results of the discussion to the larger group. Buzz groups are a form of brainstorming.

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  • buzz group — ˈbuzz group 7 [buzz group] noun one of the small groups of people that a large group can be divided into in order to discuss and give their opinions about a particular subject. The information obtained is used by people doing ↑market research …   Useful english dictionary

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